What is Hyper-Local?

Hyper-local is simply the idea that something is considered local—based on its proximity to you—regardless of political boundaries. Every store, museum and park has a specific and fixed place on the Earth. All events, sales and news stories take place precisely somewhere. The question becomes: How close are these things to where you are?

Chris Anderson, author of the NYT best selling book The Long Tail agrees:

Our interest in a subject is in inverse proportion to its distance (geographic, emotional or otherwise) from us. The future of media is to stop boring us with news that doesn't relate to our lives. I'll start reading my "local" newspaper again when it covers my block.

All things in ConnectorLocal.com have a precise GPS location attached to them. When a visitor—like you—arrives, we use your location to determine what is likely to be valuable and interesting based on proximity. We offer you a sample and let you explore and search from there. Simple.